Observations allow you to collect information about people’s behavior or about physical places using your own senses (especially your eyes and ears). Observations are done systematically using a protocol.
Youth Mayors Field Guide
Focus groups are discussions with a group of people about a topic, led by a facilitator. Focus groups are well suited for the collection of qualitative information from people about their thoughts and experiences. In contrast to interviews, the questions are asked in an interactive group setting where participants are free to talk with other group members.
Interviews are usually between two people – an interviewer and an interviewee. Interviews are well suited for the collection of qualitative information from people about their thoughts and experiences. Interviews allow a researcher to ask follow up questions to understand the meaning of what people are saying.